HOW TO NAVIGATE INVESTEC CAPE TOWN ART FAIR

“The local and global art communities return to the Western Cape for the ninth edition of the first hybrid model of Investec Cape Town Art Fair, combining the physical with the digital. Running from 18 to 20 February at the Cape Town International Convention Centre (CTICC) and on the Artshell digital platform, this reformulated model is an invention for our time. 

With so much to see, visitors will be spoiled for choice, with many possibly feeling bewildered or intimidated by the scale of the event. Laura Vincenti, director of Investec Cape Town Art Fair offers some pointers on how to make the best of both events.”  

INVESTEC CAPE TOWN ART FAIR – Laura Vincenti

 

Do some homework 

Your starting point is not the art fair; it’s the internet. Art fair websites usually contain information on highlights of the exhibition, such as notable galleries that are showcasing at the fair, art works, artists, talks, workshops and special events.  Websites will often have images of art works that will be on display. Your research will help you to identify galleries and art works you would particularly like to see at the fair.

However, once you get to the fair, you will see a maze of spaces and lots of people. There will probably be a map or guide to the various displays, but allow yourself to wander off the beaten track. While you have a good idea of what you particularly want to see, there are always gems and surprises along the way.

 

Take your time, and lots of it 

Give yourself time to explore the art fair: not just an hour, but a whole day or even a whole weekend. Allow yourself to wander around and get a full appreciation of what is being offered. Maybe you can bring some friends along, so the art fair becomes not just an experience in looking at art but an opportunity to socialise and share experiences in a stimulating environment.

 

Look and learn 

If you want to buy an artwork or become a collector, an art fair is a great resource that enables you to identify what is available and what is within your means. You can familiarise yourself with the latest developments and trends in the art world by attending talks and workshops at an art fair. You can also identify artists whose work you enjoy, and get to know them.

 

Buying into the art world 

The starting point is to buy a work you really love, either as something you can simply enjoy in your home or as an investment which you could sell at some future time. A great place for beginners to start is on the fringes of an art fair where young artists who are not represented by a gallery often exhibit their work. This can be an enjoyable and affordable way to enter the art world.

If you see art as an investment that will appreciate in time, a gallery is a good starting point. Depending on your means, you can invest in an established artist whose work is bound to appreciate in value or in a promising young artist or artists. Galleries are keen to establish relationships with prospective buyers. Explain to the gallery what you enjoy and what you are prepared to pay. Galleries will keep you informed about works that meet your criteria and you can develop a long-term relationship with them.

 

The digital fair 

To make the most of your experience at the digital fair, we’ve compiled four easy steps to help you navigate the  Fair:

  • The public can have access to the digital fair from 18 – 20 February 2022 for FREE.
  • Visitors to the digital fair do not have to register.
  • Go to investeccapetownartfair.co.za site, and click on the button at the top of the home page (it is clearly marked) which will take you to the digital fair site.
  • Go to the homepage to see the list of galleries where you can click to see artists and artworks and their listed events.

The ninth Investec Cape Town Art Fair will run from 18 to 20 February at the Cape Town International Conference Centre from 11h00 to 19h00.

Tickets can be purchased via the Webticket link on www.investeccapetownartfair.co.za

For more information, updates, Covid-19 protocols1 and how to register, log onto the website and  follow Investec Cape Town Art Fair on Twitter @ICTAF, Instagram @investeccapetownartfair and Facebook @ICTArtFair. Use the hashtag #ICTAF.

For media queries contact Thembalethu Khumalo: thembalethu@marvelloandmill.co.za/076 338 8361 or Lisa Pellatt: lisa@marvelloandmill.co.za/084 553 4629.

Investec Cape Town Art Fair 2022 Health and Safety Protocols

Investec Cape Town Art Fair, in partnership with the CTICC, will apply all applicable, governmental recommended COVID-19 precautions to ensure our visitors’ safety is prioritized.

Including, but not limited to:

  • All visitors will wear masks indoors.
  • All visitors to present proof of full vaccination status in paper or digital application,OR present proof of a negative COVID-19 test result (i.g., PCR test) taken within 72 hours of entering the Cape Town City Center.
  • All visitors will be asked to practice social distancing.
  • Santise stations will be installed with alcohol-based sanitiser, wipes and tissues.
  • Onsite rapid tests will be available at the cost of the guest.

It is to be noted that the safety regulations that are put forward can continue to change in relation to the spread of COVID-19.  To ensure the utmost safety of all visitors and staff onsite, Investec Cape Town Art Fair will adapt their protocols in compliance with the recommendations provided by state regulations.

Further details regarding Investec Cape Town Art Fair safety protocols can be found on www.investeccapetownartfair.co.za